Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students. D. at Stanford University, California. They hypothesized that a search engine that analyzed the cultivation between websites would produce better results than existing techniques, which ranked results according to the number of times the search term appeared on a page.

Their search engine called "BackRub" because it links back to its system to estimate the importance of a site. A small search engine called Rankdex been using that strategy samaDiyakini that pages with more links from relevant web pages are most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and established a foothold for their search engine . Originally, the search engine used the Stanford University website with the domain domain registered on 15 September 1997 and the company was incorporated as Google Inc.. dated 7 September 1998 at a garage in Menlo Park, California. Initial investment raised for the new company valued at nearly $ 1.1 million, including a check for $ 100,000 from Andy Bechtolsheim, one of the founders of Sun Microsystems.

Months of March 1998, the company moved into offices in Palo Alto, home to several technology companies in Silicon Valley. After outgrowing two other sites, the company leased a complex of buildings at 1600 Ampitheatre Parkway, Mountain View from Silicon Graphics (SGI) in 2003. Google has settled in that location until today, and the complex has become known as the Googleplex (a play on the word Googolplex, number one, followed by a hundred zeros). In 2006, Google bought the property from SGI for $ 319 million.

Google search engine attracted a number of Internet users continues to increase, which liked the simple design and use. By 2000, Google began selling ads linked to search keywords. The ads were plain text to maintain an orderly and page design to maximize page loading speed. Keywords are sold based on a combination of price bid and clickthroughs, with bidding starting at five cents (U.S. $) per click. This model of selling keyword advertising was pioneered by (later renamed Overture Services, before being acquired by Yahoo! And rebranded as Yahoo! Search Marketing). While many dot-comnya competitor failed the new Internet marketplace, Google is strengthening its influence to increase revenue.

The name "Google" originated from the word "googol" which is wrong, which refers to 10100 thousand (itunjukkan by a number followed by a hundred zeros). Having found a colloquialism, the word "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford Dictionary Home at 2006, which means "use the Google search engine to obtain information on the Internet."

A patent describing part of Google's ranking mechanism (PageRank) was granted on September 4, 2001. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

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